F2b launches e-Presente, a high tech tool for Relationship Marketing   Pioneer in the field of online payment in Brazil, F2b has launched a unique solution: e-Presente, an electronic coupon, with value and previously defined expiry date, to be used in all establishments that accept F2b as a form of payment or through catalogs especially developed by the company.   This novelty will help executives to search for gifts for customers and different alternatives, especially as celebrative dates, direct marketing actions, incentive campaigns, fidelity and research. Companies will find in e-Presente a tool that avoids stocks and delivery operations, apart from allowing the evaluation of an action and showing creativity and innovation.   "e-Presente is a tool that will revolutionize the relationship among companies, customers and suppliers, because it allows the participation of the client when choosing gifts, increasing satisfaction and guarantees measurable results for the company's marketing", says Laurymar de Souza, F2b's Executive Director.   Apart from being different, e-Presente is very practical because the customer receives a totally customized email, according to the objective of the marketing action. The customer will choose what he wants to win through the Internet, receiving his gift in the indicated address. Another advantage of the system is that, in case the customer who received e-Presente does not use it within the defined period, the value returns immediately to the company's account, and it will be available to be used in a new sending.   Paulo Azambuja, F2b CTO says, "The system is totally automated, simple and safe. The customer needs only the address and email of the recipient in order to use the system, and the rest is managed by the F2b platform. We are using state-of-the-art technology in the delivery management and validation of e-Presente".   F2b expects to send 50,000 e-Presentes until the end of the year, serving companies that need to send gifts or discounts.     About F2b (www.f2b.com.br)   Launched in December of 2000 and headquartered in São Paulo, F2b (www.f2b.com.br) is a Brazilian company pioneer in the field of online payment. Through its proprietary financial processing platform, F2b enables Internet users to create virtual accounts, make online purchases, transfer funds using e-mail addresses, purchase logistics services, and establish payment escrow accounts. All of these services are available without the need of bank accounts or credit cards.   F2b is a company financed by a group of North American investors including Neptune Capital Group and the president and founder of the company, Jacques Blinbaum.     Information for the press: Edelman of Brazil Patrícia Costa/ Renata Pacini (11) 3017.5315/ 3017.5300 - R.236 patricia.costa@edelman.com renata.pacini@edelman.com